Theories of Violent Conflict An Introduction

Question: Describe the role communication plays in perception and organizational culture. How might misalignment between espoused values and enacted values affect perceptions within an organization? Answer: Preface For this research paper, I would like to select Starbucks as an organization that is an American coffee company that is the world largest coffee company with around 23000 stores in 64 countries. The company has around 13000 stores in the USA to target the customers. Starbucks holds approx 33% market share of the coffee in the US through its effective segmentation strategies. In addition to this, it should also be noted down that, in todays more challenging and competitive business era, Starbucks is providing high and unique quality of the products and services to the customers at the lower price in order to fully satisfy them. In addition to this, the company is also offering tangible and intangible benefits to its customers along with the products and services effectively. Moreover, the core and enhanced products of Starbucks included refreshment, cold drink, coffee etc (Starbucks Corporation. 2014). On the other hand, this research paper would focus on the following issues such as: To briefly describe the culture of Starbucks organization, noting whether the organizations espoused values align with its enacted values. To what extent is communication in an organization determined by the organizations culture To describe the role communication plays in perception and organizational culture. How might misalignment between espoused values and enacted values affect perceptions within an organization? To identify the role of conflict in group communication To examine how the Starbucks might chose use conflict to improve communication within and among groups All these are the main objectives and aims of this research paper that would be achieved during the study of this research paper. Organizational Culture of Starbucks Basically, the organizational culture of Starbucks reflects personality, image, reputation, values, norms, beliefs, objectives and goals of the organization in an effective and proper manner. On the other hand, it also shows various procedures of the organization of solving organizational problem by the members of the organization. Moreover, organizational culture of Starbucks forces the organizational people to do work ethically and professionally so that the competitive advantages over the competitors can be achieve effectively. At the same time, organizational culture of Starbucks also deals with a system of shared values and beliefs. In the same manner, organizational culture of Starbucks also considers a lot of important element such as: feelings and relationships internally and externally. Along with this, Starbuckss values are supposed to be unique and are widely shared and reflected in daily practice, relevant to the company purpose and strategy (White, Varadrajan Dacin, 200 3). It is also significant, valuable and beneficial for the Starbucks of different size and level to create the kind of environment or culture where the positive managerial patterns of listening, coaching, guiding, involving and problem-solving are actively encouraged and reinforced. Hence, it can be said that, the organizational culture of Starbucks is one of the most important tools that represent the overall picture about any business firms. For instance, Starbuckss culture is more attractive and unique at the global level. For instance, Starbucks is use important beliefs that are making its culture inimitable as well as exclusive. In the same manner, the organizational culture of Starbucks is appropriate. In addition, the organizational culture as well as its characteristics of Starbucks can be described with the fundamental principles of company (Schein, 2009). The organizational culture of Starbucks supports the employee motivation. For instance, the organization understands the value of their employees and provides tangible and intangible benefits. In this way, organizational culture support employee motivation. At the same time, it is also found that, the organizational culture of Starbucks also play a major role in determining the communications. For case, the effective communication among the employees and management within the organizations support the organizational culture. On the other hand, the organizational culture supports all the level of communication from top to bottom effectively (Schein, 2010). Role of Communication plays in Perception and Organizational Culture The communications in Starbucks play a major role in the organizational culture and perception. For case, communication improves the perceptions of the employees, management and workers regarding the customers and organizational strict policies. Hence, it can be said that, communication play a major role in improving the perceptions and organizational culture by motivating the employees, management or workers, improving efficiency, by providing strategic direction to corporation, offering specific instructions and reducing costs (Schabracq, 2009). Misalignment between Espoused Values and Enacted Values Generally, espoused values within the Starbucks defines corporate values, standards, norms and moral of the organization that that help the organization and its employees about how to conduct business functions effectively. On the other hand, Enacted Values are the values or norms that are exhibited by the employees or workers. In addition to this, it should also be noted down that, any kind of misalignment between the espoused values and enacted values would affect the perception of the organization, employees or management within the organization directly or indirectly. It is because communication is used as an innovative method in the company in order to educate and inform the organization, stakeholders and management in the future process or changes that the company is going through (Pothukuchi, Damanpour, Choi, Chen Par, 2002). The Role of Conflict in Group Communication and Use of Conflict Resolution Strategies to Improve Communication Within and Among Groups Conflict may arise in any group due to different values, norms and standards regarding the job setting. In addition to this, conflict in the groups also affects the organizational as well as individual productivity negatively. Hence, in order to avoid conflict, the leaders or managers of the Starbucks use different types of techniques, strategies and methods. For case, within the company, a statement as per the organizational core strategies and goals is also used to manage the conflict. Along with this, equal benefits and opportunities to all is also offered and provided by the leader to remove the potential issues of conflict. Moreover, avoidance, accommodation, competition, compromise, and collaboration are the major strategies used in Starbucks to manage and solve the issues related to conflict (Demmers, 2012). References Demmers, J. (2012). Theories of Violent Conflict: An Introduction. UK: Routledge. Pothukuchi, V., Damanpour, F., Choi, J., Chen, C.C. Par, S.H. (2002),. National and Organizational Culture Differences and International Joint Venture Performance. Journal of International Business Studies 33(2). PP. 243-265. Schabracq, M.J. (2009). Changing Organizational Culture: The Change Agent's Guidebook. USA: John Wiley and Sons. Schein, E.H. (2009). The Corporate Culture Survival Guide (2nd ed). USA: John Wiley Sons. Schein, E.H. (2010). Organizational Culture and Leadership (4th ed). USA: John Wiley Sons. Starbucks Corporation. (2014). About Us. Retrieved from: https://www.starbucks.in/about-us White, J.C., Varadrajan, P.R., Dacin, P.A. (2003). Market Situation Interpretation and Response: The Role of Cognitive Style, Organizational Culture, and Information Use. Journal of Marketing 67. PP. 63-79.